Petloft

2025

Based in Abu Dhabi, UAE, PetLoft is a premium pet facility brand specializing in daycare, boarding, and grooming services for dogs and cats. Founded by Ahmed, an experienced pet lover and long-time volunteer, the brand was born out of his frustration with the poor quality of local services – often tied to clinics or hospitals, where pets would frequently return sick or stressed. PetLoft was created as a response to that gap, offering a safe, clean, and truly caring environment. It’s designed to be a home away from home – a warm, welcoming space where both pets and their humans feel safe and at ease.

The project goal is to position Petloft as​​​​​​​ a trusted, high-quality, and emotionally engaging brand – highlighting its commitment to treating pets as family and creating a clean, safe, and joyful environment for animals and their owners.

Our Proccess

During the diagnostic process, we sought to understand the brand’s unique value proposition, its target audience – mainly expats with a deep emotional connection to their pets – and its positioning among local competitors. We explored the brand’s personality, tone of voice, and the story it aimed to tell. After aligning expectations with the client, we defined the core objectives and moved forward with desk research to validate initial insights. This strategic groundwork guided us through the development of a distinctive brand positioning and visual identity that could express the emotional depth and care that PetLoft represents.

Like a Hug

At the heart of PetLoft’s brand is its promise to be a home away from home – a place where pets and their owners feel genuinely cared for, safe, and embraced. This idea guided the development of the whole verbal and visual identity.  Designed to feel as confortable as home and safe as a hug, the logo visually expresses the brand’s core mission. It symbolizes warmth, affection, and protection – values that reflect PetLoft’s approach to pet care – while positioning it as a trusted space where love, fun, and family come together.

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Made by:

Studio Fallas

Client:

Petloft

Location:

Abu Dhabi - UAE

Brand Strategist:

Mary Loschi

Art Director:

Daniel Abreu

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