Based in Dubai, Serene is a hygene brand for pets that believes bath time should be a moment of care and connection between pets and humans. While some pets are used to the pet shop routine, it’s also common to see behaviors like fear, anxiety, and even skin issues after bathing. But that doesn’t have to be the case. With high-quality products, carefully selected ingredients, and a focus on our furry friends’ sensitivities, Serene aims to transform bath time into a moment of affection, care, and connection. The goal in the branding project was to help the company position itself as a sophisticated, caring, high-quality and complete line of products designed to meet the unique needs of our pets. So we developed an identity that embodies lightness and cleanliness, with an elegant font, soft elements, and a snout as a main symbol – the greatest icon of animal individuality.