During the diagnostic process, we sought to understand the brand’s value proposition, its audience and local competitors, the personality we would like to portray and how its story would be told. Only then, we moved on to outline the strategic path that would be followed in the stages of positioning and visual identity. The brand identity reflects this commitment to regal comfort through sophisticated typography, rich color palettes, and imagery that captures the majesty of our canine companions in their most serene moments. Regalia doesn’t just sell pet products – it offers an invitation to elevate your dog’s daily experience to truly royal standards.